Togo is a flagship product of Vesatogo which uberizes commercial vehicles in the rural setup. The primary users of the product are farmers, vehicle owners, and buyers. Through a mobile-based application, farmers are shown the market trends like rates, inward tonnage, and potential buyers for multiple market yards (organised & unorganised) in their vicinity. This tool enables them to make smart and informed decisions ensuring higher profitability. The farmers can also avail themselves of the commercial vehicle pooling facilities through the onboarded vehicles to deliver their produce. This pay-per-use model ensures reduced post-harvest expenditure for the farmer and democratised and demand-driven logistics business options for onboarded vehicle owners. The buyers also benefit since they experience a seamless and steady source of supply. The platform particularly impacts the lives of the farmers by increasing their operating profits via a two-way approach of better market realisation and reduced post-harvest expenditure